Creating great SEO blog content can often be a very confusing process because Google updates their algorithm on a regular basis and that helps to keep the subject of SEO very abstract and somewhat confusing.
However, in reality, creating high-quality SEO blog content is not all that difficult. And with a little knowledge and understanding of the process, you can produce some really great SEO content. This post will show you how to do this in clear English.
1. Writing For The Reader First Is What Search Engines Love The Most
One of the first secrets to writing great SEO content is to always put your reader first not the search engines. Today, the user experience has a lot to do with how high your content ranks with the major search engines.
The more people click on and share your content the higher your content will generally rank as long as it’s high-quality content.
This means you need to create high-quality content that is engaging, entertaining, and informative and answers questions and solves problems for your reader. The more fresh and original your content the greater will be its marketing reach and rank.
As a result, more people will read and engage with your content and share it with their friends and associates. So, you get a much greater marketing return from your content when you think in terms of always writing for people first and foremost.
2. Selecting Good Keywords And Phrases Will Get You A Lot Of Search Engine Love
Keywords and phrases are words and phrases that people search for when looking for products and services. If you can select popular keywords and phrases related to what you offer, you can get a better page ranking and more traffic to your site when you incorporate those keywords and phrases into your blog content.
There are many tools on the internet to help you select good keywords and phrases. One of the best is the Google Keyword Planner. And to start the process, sit down with a pen and paper and make a list of possible keywords and phrases related to the subject you are writing about.
Then, type these words or phrases into the Google Keyword Planner, which will tell you how many people searched for that word or phrase in a given month, and how much competition that keyword or phrase has had during that time frame.
You can also run your initial keywords and phrases through a keyword tool to obtain longer keyword phrases known as long-tail keywords. What you’re looking for here are good long-tail keywords that don’t have a lot of competition but a fairly good search volume. These will make it easier for you to rank higher in Google searches for the long-tail keywords you find.
So, keep in mind the fact that popular keywords and keyword phrases may have too much competition, so less popular keywords and phrases, with less competition, can get you good targeted search engine traffic for your site.
3. Using Keywords Effectively Throughout Your Content Will Help Get Search Engine Attention
In using your keywords and phrases in your blog content, keep in mind that what you write must be of the highest quality, very helpful, informative, and provide some real value to your reader.
Therefore, always write for people first and search engines second. And then you should make your keywords and phrases blend effortlessly into you blog content in a natural rhythm. And include your keywords and phrases in the following places:
- The title of the blog content
- The first sentence of content
- The subheads once or twice
Moreover, you should maintain a good keyword density throughout your content, and do not overuse your keywords and phrases because this could have a negative effect upon your page ranking.
While expert opinions vary on the best keyword and phrase density, you should use your keywords and phrases between 1-3% in your content piece. So, for example, in a 500 word blog content piece, they should be used between 5-15 times.
Too, there are a number of good keyword tools that you can use the measure the density of your keywords in your content. For example, Yoast has great plugins for WordPress websites and blogs that measures word count density.
Also, there are many other tools like Yoast that you can use to measure keyword density of your content as well. Here is a short list of three:
4. Writing Great Title Tags Will Make Your Content Easier To Get Found Online
There are many HMTL meta tags involved with the SEO process, but the most important one is the title tag . Here is the basic format of a typical title tag: <title>Your keywords go here </title>.
The title tag is what people see first in their browser window at the top of the screen, and it can have a strong impact upon your search engine ranking because it can help your content get found. Here are a few quick tips to creating great title tags:
- Make your title tags short leaving out words that make it read like a sentence such as, but, and, if, and so on.
- Keep title tags to a maximum of no more than 70 characters including spaces.
- Put your most important keywords first and the rest of them in a descending order of importance.
- Make title tags relevant by accurately and clearly describing the content on the page.
Now, you do not have to become an SEO expert to write good title tags for your blog content, but a good understanding of this is very important for optimization. Or, if you have your tags written for you, you will at least know if they are good or not.
No matter what the current Google algorithm updates are saying, it’s clear that Google has put user experience way up on their list. So, always write for people first rather than for the search engine.
In addition, you should select good keywords and phrases, and blend your keywords and phrases smoothly into your content in the right density; and you should write good title tags so people can find your great content. If you do these things, your blog content will be for people and search engines will love it as well.
Creating the content you need can be a time consuming and frustrating process. But it doesn’t have to be because I’m here to help you. Contact me today for the content you need!