How To Create A Master Keyword List To Help Your Business Get Found

A hand holding big key

Imagine the year is 1965 and you went to the library to get a book on roller-skating. But when you got there they did not have a card catalog, you’d be completely lost and have no idea where to look for the book you wanted.

Keywords are like the good old library card catalog that directed people to books on the subject they were seeking because keywords direct people who are seeking your products and services, to your business.

This post will provide you with four guidelines to help you build a master keyword list for your business to help your products and services can get found easier by your market.

1. Review Your Business For Good Keywords To Add To Your Keyword List

Start with the keywords you’re currently targeting and review  your website’s analytics to find out what keywords you’re currently ranking highly for, so you can create more content  using those keywords.

Next, look at your business operations to come up with additional keyword ideas for your master keyword list by asking:

  • What is your business and website about?
  • What kind products and services do you offer?
  • What problems do you solve for your market?
  • What words would you use to search for you?
  • What words would your market use to search?

By looking at your analytics and answering these questions, you’ll be able find a lot of good keywords that you can then do master keyword list research on to see if you should use them.

2. Look At Your Competitors For More Keyword Ideas For Your Master List

Magnifying glass reading keywords

Whatever your business, there are businesses in your niche offering similar product and services as you to the same basic kind of market.

So take a look at your competitors to see what keywords they’re using that may work for you. Here’s how to do this in three steps:

  1. Make a list your top ten business competitor’s along with their site URLs.
  2. Type your competitor’s URLs into Google Keyword Planner one at a time. And you’ll then get a list of the keywords your competitor is currently using.
  3. Go through your competitor’s keyword lists and find those keywords that you can research for possible inclusion in your master keyword list.

A great thing about the online marketing is you don’t have to   re-engineer the wheel to find good keywords for your master keyword list. All you have to do is swipe them from the competition and roll.

3. Include Long Tail Keywords In Your Master Keyword List Research

Long tail keywords are typically keyword phrases of three to five words. What’s great about long tail keywords is that you can rank high for them easier than you can for head keywords (one and two word terms) because they have a lot less competition.

Plus, long tail keyword traffic is much more targeted than head keyword traffic and will convert at a higher rate. One simple way to find some good long tail keyword possibilities is to:

  1. Go to Google and type in your keywords one-by-on into the search bar and as you type you’ll see a list of suggested long tail keywords in a drop-down menu below the keyword you’re typing.
  2. Select the most promising long tail keyword possibilities from your Google suggest research that you might want for your list.
  3. Go to Ubbersuggest and enter one long tail keyword into the search bar and click “Get Suggestions” and you’ll get a long list of long tail keywords. Then select the ones you want and continue to enter one long tail at a time selecting the ones you might want to add to your master keyword list.
  4. Use Google Keyword Planner or a keyword tool to research the long tails you just found. What you want are good long tail keywords with a search volume of between 1,500 to 50,000 searches a month with low to medium competition.

Using this four step process you can easily add from your master list research some awesome long tail keywords you can easily rank highly for and drive targeted traffic to your website.

4. Use Keyword Tools To Help Do Your Master Keyword List Research

Tools to find keywords

There are also many good tools available to help you develop your master keyword list. Here are a few of them:

SEMRush: This SEMrush tool is a powerful keyword tool on steroids. With this versatile tool, you can do any kind of keyword and competitive research you need. This powerful tool can quickly help you increase your search rank and more. And they offer a free trial so you test drive it first as well (aff).

Long Tail Pro:  This paid keyword tool is one of the best on the market for helping you add long tail keywords to your master keyword list. The Long  Tail Pro uses Adword Keyword Planner data to provide you with keywords, search volume, and competitive data. And it gives you keyword and SEO metrics all  in one place and more (aff).

KW Finder:  KW Finder offers both a free and paid plan. It helps you find good keywords and gives you competitive data on keywords for SEO and PPC advertising. You can also research your competitor keywords, domain strength, backlinks and more.

Answer The Public: Answer the Public is a free tool that takes your keywords and prefaces them with prepositions such as: for, like, with, etc. to come up keyword ideas in a downloadable list of keyword suggestions.

KeywordSpy: The Keyword Spy has a free and paid plan. With this tool, you can search for word variations and similar words. While this tool was designed mainly for PPC marketing, it has some good SEO features that to help you develop your master keyword list.


The basics of creating a master keyword list involve looking at your current keywords and business, looking at your competitor’s keywords, adding long tail keywords to your list, and using keyword research tools to make your job easier.

And if you do these things, then like the good old library card catalog that helped people find books, your market will be able   to find your products and services easier based upon the master keyword list you developed.

Creating the content you need can be a time consuming and frustrating process. But it doesn’t have to be because I’m here to help you. Contact me today for the content you need!