Could you find a needle at the bottom of a haystack in a pitch black dark barn? While finding that needle in a barn in bright sunlight would be hard, in a pitch black dark barn the task becomes impossible.
With approximately two million blog posts published daily on the Internet, your posts are surrounded by a lot of hay. But your SEO title tags are the sunlight that helps your posts get found in the dark barn of the Internet.
Now if you post does not have an SEO title tag, Google will happily write one for you. And even if you do have one, Google may still re-write it if they don’t like it.
So you have no guarantee Google will use your SEO title tags like you wrote them.
However, here are eight secrets to help you write killer title tags that have a good chance of being used by Google to shed some bright sunlight upon your posts.
1. Learn The Basics Of SEO Title Tags So You Know What You’re Doing
Title tags are the basic information that shows up in the SERPs when someone searches for the keywords your title tags contain.
Here is an example:
The blue underline words on top are the title tag for this Moz page.
Here is the basic HTML format for a title tag:
<title>Your title tag goes here</title>
This HTML format would go into the “head” section of your web page if you are manually writing and adding your own code.
2. Put Your Most Important Keywords First So Your Title Tags Get More SEO Benefit
Google gives value to your title tag words in the order those words are used. For example, the first word gets the most value, then the next word, and so on, according to Search Engine Land.
When the most important keywords are placed first in the title tags you write, you get a much better search engine ranking and more traffic to your website or blog
Plus, if Google shortens your title tags, your most important keywords will still show up.
3. Keep Your Title Tags Short To Prevent Them From Being Cut Off In Search Results
Google guidelines say you can use up to 70 characters for your title tags. But it’s best to keep them to around 60 characters because this 70 character count is based upon 600-pixels rather than actual characters.
And when it comes to characters, some of them take up more pixel space than others do. So by keeping your title tags to 60 characters, you’ll stay on the safe side here.
The last thing you want is for Google to cut off key information in your title tags, which will cut down on the number of clicks you receive.
4. Don’t Write Title Tags Like Sentences Or You’ll Decrease Their SEO Value
What you don’t want to do is write title tags that read like sentences. Here are some grammatical elements you should eliminate from your title tags:
⦁ helping verbs
Google will evaluate each word in your title tags for keyword value. So you want to eliminate the above kinds grammatical elements from your title tags that would make them read like sentences to increase your tag’s SEO value.
Why is this?
Well, this makes it easier for Google to determine what words are the most important from a keyword perspective.
Your keywords must stand out and not compete with unimportant words. If let your keywords compete with unimportant words, you’ll decrease the overall value of your SEO title tags dramatically.
5. Make Your Title Tags Different From Your H1 Header Tags For More SEO value
It’s a good SEO idea to make your title tags different from your H1 tags. You can do this by using different keywords and changing the order of the keywords for each tag.
When you use different keywords in your title tags and H1 tags, you increase the SEO value of both tags because you’re helping Google better understand what’s most important about that page.
6. Put Your Branding Elements Last In Your Tags Unless You’re Well Known
Depending upon how well your company is known, your business name or brand may help you increase clicks.
You have probably seen many well-known name brands put their name first in their title tags.
However, unless your business name is well known like Moz or Walmart, it’s best to put your branding element last in your title tags if you decide to even include it at all.
7. Write The Kind Of SEO Title Tags That Your Market Will Click On
A Moz post noted that there are seven essential elements that make good click-worthy title tags. Three of them are:
⦁ create curiosity
⦁ provide benefit
⦁ invoke emotion
If you incorporate these seven elements into your title tags, you will write title tags that attract a lot more clicks.
And be sure to carefully read your title tags out loud several times to make sure that your tags flow smoothly and sound just right.
8. Create A Unique Title Tag For Every Page To Get The Best Results
Creating a unique SEO title tag for every page of your website will show the unique value of the content on that page to your market and help increase your clicks.
On the other hand, if your website has duplicate SEO title tags, this will prevent Google from properly indexing your website and will lower your website’s SEO value.
To write sunny title tags so your content can more easily get found, you should learn title tag basics, put your most important keywords first, and keep your tags to 60 characters.
In addition, don’t write your tags like sentences, make your title and H1 tags different, learn how to write click-worthy tags, and create a unique title tag for each page of your website.
If you do all these things well, your title tags will shine bright, radiant sunlight upon your content to help it get found in the big dark barn of the Internet that’s stacked full of hay.
Creating the content you need can be a time consuming and frustrating process. But it doesn’t have to be because I’m here to help you. Contact me today for the content you need!