Seventy-nine percent of all online readers don’t read all of any content but instead they only scan that content, according to a Nielsen study.
This fact presents a problem for your company. The problem, how do you get more of your blog content consumed by readers who only scan your blog posts?
The answer to is to write more reader-friendly blog posts.
This article will show you how to write reader-friendly blog posts to help get more of your content consumed by your readers.
1. Write In A Clear Concise Manner To Make Your Points Quickly
One way to get more of your blog posts read is to write in a clear and concise manner. Clear and concise writing involves:
- using the active voice that’s more direct
- eliminating needless words and redundancy
- getting to the point in as few words as possible
- using plain words and avoiding industry jargon
By doing these things, you’ll make your blog posts more clear, concise, and direct, which is just the kind of writing that your hurried readers will consume.
2. Use Short Paragraphs And Avoid Large Text Blocks That Scare Your Readers
Large blocks of text scare online readers. The last thing any reader of your post wants to tackle is large blocks of text in the form of massive paragraphs.
So, keep your paragraphs to four or five lines to get better consumption from your readers. Here are a few more paragraphs tips to keep in mind:
- keep most paragraphs to two or three sentences
- divide long paragraphs into shorter paragraphs
- provide them only one key idea per paragraphs
- make some paragraphs one sentence for variety
Plus, when you write shorter paragraphs, you’re adding white space to your post that makes it easier on your reader’s eyes by providing a frame for your text.
3. Write With Short Sentences To Make Your Posts Easier To Read
Your blog posts are not the place for long-winded flowery writing because you have so little time to make your point. Plus, shorter sentences are much more powerful, easier to remember, and easier to scan.
In writing sentences, you want to use the basic subject-verb structure and keep adjectives to a minimum. And try to keep most of your sentences to between 15 to 20 words.
While the majority of your sentences should be between 15 to 20 words, you should vary this occasionally for more variety. Some of your sentences could be 5 to 8 words, and some of them could be 25 to 30 words.
However, when going long on sentences, you need to avoid sentences longer than 30 words because they are harder to read, understand, and remember.
4. Develop Subheadlines That Showcase Key Information For Your Readers
A critical element of your blog posts are your subheadlines. These are the guides you create to help your readers to navigate their way through your blog posts.
Good subheadlines literally pull your reader through your blog posts by providing organized information to help them with the problem they want to solve.
Your readers should be able to scan your subheadlines of each section of your posts and know if that section is of interest to them or not.
In addition, your subheadings should be benefit-driven and offer your readers some clear benefit for them taking the time to read those particular sections.
5. Use Bullet Lists To Make Your Writing More Clear And Attractive
Bulleted lists are a great way to present multiple ideas and information in a scannable and easy to digest form.
Plus, bulleted lists add a nice visual element to your blog posts because they’re visually appealing, and they give your readers a visual break from sentence and paragraphs too.
You should always order your bulleted list in their natural order. Most information has some natural order, such as:
- first to last
- hard to easy
- easy to hard
Find the natural order for the information you’re presenting in your bulleted lists and always use that natural and logical order.
6. Create Numbered Lists To Help Make Your Posts More Actionable
Numbered lists in your blog posts are in many ways similar to bulleted lists.
Like bulleted lists, they provide useful information, break up the monotony of paragraphs and sentences, and they add an element of visual appeal to your blog posts as well.
The main difference is that you should use a numbered list when you detail some sequence of steps you want your reader to take instead of just presenting information as with bullets.
Using numbered lists is an effective way to introduce actionable methods into your blog posts and increase reader engagement.
But if numbers aren’t needed to explain some sequence, then use a bulleted list instead.
7. Use Visual Images To Break Up Text And Make Your Posts More Interesting
You can use visual images in your blog posts to help readers better understand your points, improve engagement, and help keep them reading your content.
There are many different kinds of images you can use in your blog posts, such as:
- vector images
- chart & graphs
Many experts recommend that you use one image for every 350 words of text, which is a good rule to follow.
However, the images that you use need to be related to the content in some way and help your readers better understand the message of your blog posts.
And, of course, your images should reflect your company brand, as well as be relatively uniform in size to present a unified presentation of your blog posts.
Only a small percent of your readers will read your whole blog post that’s why being able to write reader-friendly blog posts is so important today.
Reader friendly-blog posts are easy scan, read, and understand. This is what you want with your blog post to make them as reader-friendly as possible.
To write these kinds of posts, write clear and concise content, use short paragraphs and sentences, write good subheadlines, use bulleted and numbered lists, and use images that make your message more clear and stimulating for your readers.
Creating the content you need can be a time consuming and frustrating process. But it doesn’t have to be because I’m here to help you. Contact me today for the content you need.