Fifty percent of consumers who do local search on smartphones will visit a local business within one day of doing those searches.
And 18% of those local searches will lead to purchases from local companies within a day, according to Search Engine Watch.
These are two amazing statistics that underscore the need for your company to be SEO for local search and mobile friendly.
In this post, you’ll learn four simple ways that you can optimize your company so that you get a better local search ranking.
While these four optimization methods are relatively simple. They’re critically important to helping your business get found in local search results.
1. Use Structured Data To Help Search Engines Understand Your Web Pages
What is structured data? Structured data is the HTML code that’s under the hood of your website.
And by structuring this code you’ll increase your websites SEO by helping search engines better understand your page’s content.
Structured data works hand and glove with Schema and Rich Snippets:
- Schema is a shared markup language that you can find at Schema.org. This markup language is easily recognized by search engines and is the building blocks of structured data.
- Rich Snippets are when search engines use the structured data on your website to display important snippets (pieces) of information in the search results directly from your website’s pages.
The process of setting up structured data on your website is a technical affair that can be easily done by any IT expert who is proficient in that area.
But setting up and using structured data on your website can send your website’s SEO value through the roof.
2. List Your Company In Search Engine Business Listings For Incredible SEO
There are two major search engine business page listings that your business must be listed in for incredible local SEO exposure.
Google My Business: This awesome free service lets you easily control what people see when they search for your business online and provides a host of other benefits as well.
Bing Place For Business: Another free service that functions similar to Google’s business page listing.
Both of these business page listings provide your company with many great SEO benefits such as:
- updating your contact information in may online directories in one place
- providing information to prospective customers on your business and location
- allowing you to post photos and business reviews that can enhance your company’s image
- providing valuable statistics on such things as website traffic, views, clicks, and much more
Surprisingly, 56% of all local retailers have not even claimed their Google My Business listing despite all the benefits this business listing page provides, according to Geo Marketing.
So, be sure to claim your Google My Business and Bing Place For Business listing to boost your local SEO and local search ranking.
3. Make Sure Your NAP Is Correct So That Prospective Customers Can Find You
The Acronym NAP stands for Name, Address, and Phone Number. Your NAP is critically important to your company if you want to rank well locally and be sure prospective customers can find you.
According to Moz: “Whether you manage a single local listing or hundreds, the consistency of your NAP data across the web can either help grow your business, or serve as a barrier to customer discovery.”
Plus, many SEO professionals believe that Google, Bing, and other search engines use the NAP information in online directories to validate that your company is a real company and not some scam operation.
Because search engines use a variety of online directories to validate your business before showing it on search pages, you need to make sure it’s listed, to name a few, in such places as:
- Yelp’s pages
- Info USA
In short, you need to list your business in all of the top online business directories for a better local search ranking. And then make sure that your NAP stays up-to-date and current.
But remember that both Google My Business and Bing Place For Business helps you update your listings fast and easy across many online directories at one time.
4. Encourage Reviews From Satisfied Customers For Greater SEO Value
Research shows that 91 percent of people read online reviews and that 84 percent of those people trust reviews as much as a personal recommendations, according to Inc.
So, getting reviews from satisfied customers is a powerful way to help grow your company.
One of the best ways to get online reviews for your company is to simply ask for them from satisfied customers.
As a general rule, if your customer had a positive experience with your company they won’t normally leave a review unless asked.
How do you get reviews from satisfied customers?
First, anytime you get complimented from a satisfied customer by email, telephone, or in person, thank them. And then ask them to leave a review on Yelp or any other review site of their choice.
Second, anytime you know you’re provided top notch service and have a happy customer, you should reach out to them by email or telephone and ask them to leave a review.
Third, always be sure to tell your reviewers “thank you” again for their reviews after they’ve provided them.
Indeed, local search optimization of your company is critically important to increasing the search ranking of your company.
In this post, you learned four simple ways to help you better optimize your company for local search.
You learned why and how to use structured data, how to use the major search engine business listing pages, why your NAP must be correct for better SEO, and why and how to get customer reviews to help you build your company.
If your company is lacking in any one of these four areas, then you need to fix this situation fast because it’s critically important to the local SEO success of your company.
Creating the content you need can be a time consuming and frustrating process. But it doesn’t have to be because I’m here to help you. Contact me today for the content you need!