Why You Need To Update Your Company’s Blog Posts (And How To Do It)

A computer and writing station

Your company’s old outdated blog posts are like beautiful flowers that will wither and die if they’re not given sunshine and water.

With this sunshine and water, your blog posts will stay strong and colorful and continue producing leads and sales for your company.

The way you give your blog posts this sunshine and water so they stay vibrant and productive for your business is to update them on a regular basis.

In this post, you’ll learn why Google loves updated blog posts, how to select the best posts to update, and some easy ways to update your old blog posts as well.

Why Are Updated Blog Posts So Important To Google?

Search Engine Watch outlined in an outstanding blog post the six factors that Google uses to give your blog posts a freshness score. The first two of those freshness factors are:

  • Freshness by inception date: A web page can be given an immediate freshness score based on its publication date, which decays over time as the content becomes older.
  • Regular updates to content: Google scores ‘fresh content’ that’s updated regularly in a different way to a news article that doesn’t change.

As you can see, the first factor of this freshness score is based on the date that your blog posts was created.

Then when your blog posts start to grow older, this freshness score  goes down. And in Google’s eyes, your old blog posts becomes just pale gray flowers, not the vibrant and colorful flowers that they once were.

Next, when Google makes its decision on the freshness of your blog posts, they will take a long look at how often your blog posts have been updated.

Businessman looking at a chart.

So, by regularly updating and republishing your old blog posts, you’ll receive a higher freshness score from Google. In addition, when you regularly update your old blog posts, you can also:

  • remove old and expired links
  • add new more accurate data
  • add new and better images
  • improve the SEO value of posts

Plus, because of the long-term SEO value of blogging, your old post could be found and read at anytime.

And do you really want your blog posts to present outdated and obsolete information? Of course not. This would cause your business to be seen in a very negative light.

How Do You Select the Best Blog Posts For You To Update?

In selecting the blog posts you’d like to update, you should always stay with your proven winners.

So, start by taking a long hard look at your blog post metrics and study, for example, things like:

  • inbound links
  • traffic generated
  • leads generated
  • social shares

Of course, the specific metrics you’ll use will be based on the metrics you’re currently monitoring. But after you’ve reviewed your blog post metrics then do this:

First, make a list of your top performing posts based on metrics you’re monitoring. These are your proven winner and should get most of your time and attention.

Second, make a list of your blog posts that are performing fairly good but not as good as your top performers.

Now, focus most of your updating efforts on your top performing posts first and then your good performers second.

What about your poorly performing posts?

Once you’ve updated your best posts and the good ones, then you can devote some time to the poor performers to see if you can get them to perform better.

Or, if they’re just too obsolete and underperforming then simply get rid of them and don’t waste your time.

How To Update Your Old Blog Posts To Keep Them Fresh And Productive

A computer and writing setup.

Here are five easy ways to update your outdated posts and give them sunshine and water so they continue to be vibrant and productive:

  • Deep link your old posts to new posts you’ve created that are relevant to the anchor text in the old posts you’re updating because Google likes deep linked posts and it’s a ranking factor.
  • Make your outdated posts longer if they’re on the short side. Google likes longer content and you should aim for a post length of at least 1,000. And increasing their length will increase their SEO value.
  • Change the title of your blog posts to make it more SEO friendly. But if you change the title of your blog posts, use the same keywords and keep the posts URL the same because they are proven winner that get clicks.
  • Add new images to your post to improve and enhance its design and visual appeal. In short, make it a more beautiful beautiful flower by adding new sunny images with new alt tags and descriptions.
  • Update old outdated information in your posts with new current information, data, and statistics. Information and statistics change at a fast rate. So, it’s critically important that you keep these elements of your posts current and up-to-date.

Finally, republish you updated posts changing its publishing date to the current date that you’re republishing it on.

Each blogging platform is different, so you’ll have to find out how to change the publishing date on the blogging platform you use.

Also, add an editor’s note somewhere in your updated posts basically saying: That this post was updated (new date) and was originally published (old date).


Now you know why you need to update your company’s old blog posts, how to select the best blog posts for updating, and some simple ways to update your old outdated posts.

So, don’t let your old outdated blog posts wither on their stems starving for sunshine and water.

Instead, give your old outdated blog posts the sunshine and water they need by updating them regularly so that they stay vibrant and colorful for your company’s blogging success.

Creating the content you need can be a time consuming and frustrating process. But it doesn’t have to be because I’m here to help you. Contact me today for the content you need!


3 Easy Ways To Repurpose Your Blog Posts For A Better ROI

Multi Media Icons

Would you open a window and then start throwing money out of that window? More than likely you wouldn’t.

But, in essence, this is exactly what you’re doing if you are not repurposing your blog posts into other formats.

In addition, you can also reach new markets by repurposing your blog because some of the people in those markets may prefer to watch or listen to your blog post as a video or podcast rather than as written content.

And the process of repurposing your blog posts will save you a ton of time and energy, as well as giving you more marketing muscle from each blog post you create.

You’ve made an investment in the creation of your blog posts. So, why not capitalize on that investment for a much greater return? Here are three easy ways to do this:

1. Turn Your Blog Posts Into E-books To Generate A Massive Amount of Leads

One simple but effective way to repurpose your blog posts is to turn them into ebooks. You may have heard that ebooks are dead in 2018 but don’t believe this for one minute.

Many companies are using ebooks very effectively as lead generating magnet.

One company that does this exceptionally well is HubSpot. They have an awesome library of ebooks that they use to generate a ton of leads for their sales funnels.

Man standing on books

To turn your blog post into ebooks, take these steps:

1. Select your best performing posts for repurposing into e-books because they are already proven winners.

2. Use your post as your ebook outline and expand and update the material in each section for your ebook.

3. Format your ebook in PDF form and add your table of contents and your charts and graphs.

4. Create a cover for your ebooks using a professional designer that you can find on Upwork at a reasonable rate.

In addition, to using your ebooks to generation a massive amount of leads, you can also use them as a direct profit center, and as a way to showcase your industry expertise and authority to help gain new business.

2. Turn Your Blog Posts Into Video Content To Capitalize On This Hot Trend

Video content is currently one of the fastest growing content mediums in existence. Plus, it’s one of the most effective marketing content types available.

Here are some remarkable video statistics:

  • 83% of businesses using video say it gives a good ROI
  • 97% say it helps users understand their business better
  • 94% of businesses see video as an effective tool
  • 81% of businesses saw an increase in sales

One reason for video contents effectiveness is because it’s a more intimate and personal nature.

And you can easily turn your blog posts into video content that you can embed into your blog posts and market your business on places like YouTube and Facebook.

Here’s all you really need to get started now:

  • a good quality smartphone to record
  • a tripod to hold smartphone steady
  • a good lavalier microphone to record
  • a very good interior lighting system

Using these simple low-cost items, you can actually produce some really great video content for your business.

The first key to producing a great video is your script. Your script will be based on your blog posts. But you don’t want to just read your blog posts to do your video.

While you should develop and learn a full script, your delivery script should be just a bullet outline that you can improvise on as you record your video. This will make your video sound more natural and personal.

3. Turn Your Blog Posts Into Podcasts So Your Readers Can Listen To Your Content

A man thinking about podcasting

Podcasting rate of growth has increased for the past few years. Respondents reported $119M in revenue for 2016, and it expects 2017 to bring in $220M, an 85% year over year increase, according to a study by Interactive Advertising Bureau.  

Like video content, podcasting has exploded onto the content scene. Here are a few statistics on podcasting as a powerful new marketing medium:

  • 112 million Americans have listened to a podcast
  • 67 million Americans listen to podcasts monthly
  • 42 million Americans listen to podcasts weekly
  • 52 percent of podcasts are listened to at home

Many of your best blog posts can be easily turned into podcasts.

In fact, all you really need to start podcasting today is a good lavalier microphone, some editing software like Audacity, and a podcasting host like SoundCloud or Google Play.

And many of your best blog posts can be easily turned into podcasts. Here are some tips to help you with your podcasting:

  • optimize your podcast titles and descriptions
  • send your podcast to feeds such as iTunes
  • embed your podcasts into your blog posts
  • use a bulleted script to sound more natural

Too, remember, you do not have to go through all the effort and expense of producing a regular podcast show to use this marketing method for your business.

There’s no need to do this at all.

You can simply just share your podcast with your regular readers by embedding to them in your posts and sharing  them on the social media channels you use.

And many of the people who find your podcasts in various feeds like iTunes will become regular readers of your blog. So, you’ll find new markets and audiences from your podcasting efforts.


Repurposing your best blog posts are a great way for you to capitalize on the investment you’ve made in your blog posts.

And three easy ways to do this are to turn your best blog posts in ebooks, video content, and podcasts, which will allow you to break into new markets because some people would rather watch or listen to your content than read it.

So, stop throwing your money out of an open window by not repurposing your blog posts. And get started using these three easy and effective ways of repurposing your blog posts today to get a greater return on your investment.

Creating the content you need can be a time consuming and frustrating process. But it doesn’t have to be because I’m here to help you. Contact me today for the content you need. 

5 Secrets To Become A More Productive Blog Post Writer (Today)

Writing Station

Would you like to be able to write much better blog posts in a lot less time?

What would it mean to your success if you could quickly learn some writing secrets to make you a much more productive blog post writer now?

Would you read a blog post that gives you some secrets to help you quickly become a faster and better blog post writer?

In this post, you’ll learn five secrets that will help to make you a more productive blog post writer. And this will also help you get the most from your time and most valuable asset.

1. Learn How To Type Faster To Produce More Blog Posts In Less Time

One of the easiest and most effective ways to become a more productive blog post writer is to increase your typing speed.

The typical computer user types at a rate of about 35 wpm. This means that if you’re the typical computer users, you should be able to type a 1,005 word blog post in 30 minutes.

Now, what if you learned how to type at a rate of 50 wpm, which is an increase over the average rate of 15 wpm, you could type this same 1,005 word blog post in about 20 minutes. This would save you 10 minutes of typing time for each 1,005 word blog post you write.

In short, the more words per minute you can type, the less time you’ll spend typing. Plus, there are many online resources that can help you increase your typing speed. So, start increasing your typing speed today.

2. Set a Time Limit On Each Blog Post You Write And Stay Within That Limit

A writing work station

When you don’t set a time limit for each blog post you write, that post will probably take you much longer to write than it really should. And you’ll simply finish it whenever you want.

This is because the time you spend writing that blog post will take up the time you have available to finish it, according to Parkinson’s law.

So, to get the best blog post production for your invested time, it’s critical that you set a time limit for each blog post you write. So, as you go through your production process, record how long each step in that process takes.

Then you should look at each process step and figure out how you can streamline that process, and you should assign each process step a time limit for its completion.

Doing this will ignite a fire under your blog post production and make you a positively productive blog post writer as well

3. Don’t Let Perfectionism Make You A Less Productive Blog Post Writer

There is nothing perfect in this world. There is no perfect writing.  And there are no perfect writers because all are human and make human errors.

What are some of the signs that perfectionism is making you a less productive writer? Here are a few:

  • you lack confidence in your writing skills
  • you think your writing is not good enough
  • you just can’t stop editing your work
  • you have a fear of publishing your work

If these things sound familiar, you’re more than likely suffering from the need to be perfect in your writing.

While this is not to say that you should turn out substandard work, you need to set your own writing standards and when you meet those standards publish your work.

No matter how good your writing is you’ll always have critics. But you’ll also have all those readers of your writing who will only respond to you and your unique writing style.

4. Develop Your Own Writing Processes For Greater Blog Post Production

A Writer Editing

If you don’t have a documented writing process, the quality of your writing will be up and down. However, when you do have documented writing process in place, the overall quality of your writing will be much higher.

Your writing style and processes are unique to you. So, how do you develop your own unique writing process?

First, you have to do a careful analysis of each step that you go through in your blog post writing process. This review will look at such things as:

  • coming up with a blog post idea
  • writing headlines for your idea
  • writing an outline for the idea
  • typing your outlined rough draft
  • editing and polishing your draft

Next, put these basic processes in writing so that you have a step-by-step guide for your whole blog post writing process. 

If you do this, you’ll never stare at a blank page again because   all you’ll have to do is follow your process.

5. Do Your Processes In Batches For Mind-Blowing Blog Post Production

What is process batching? This means that you should do more than one process thing at a time when writing your blog posts.

For example, rather than writing one blog post headline, write headlines for 5 different blog posts at one time. Or, instead of outlining one blog post, write outlines for 5 blog posts at one time, and so on.

To effectively batch your blog post writing processes, look at each task that you do in your writing process, such as finding ideas, outlining blog posts ideas, researching blog post ideas, and so on.

Then start doing these process in batches to make you a much more positively productive writer.

This will let you get into a zone for each process, rather than switching back and forth between processes that will cost you a loss of focus and a lot of lost time. So, start batching your writing processes today for more productive blog post writing.


To become a more productive blog writer you should, learn to type faster, set a time limit for each post, get over the need to be a perfect writer, develop your unique writing process, and do your writing processes in batches.

If you follow these five blog post production secrets, you’ll be a much more positively productive blog post writer.

And you’ll also conserve a ton of your most valuable asset, which is your precious and limited time. So, get started now using these five secrets to become a more productive blog post writer.

Creating the content you need can be a time consuming and frustrating process. But it doesn’t have to be because I’m here to help you. Contact me today for the content you need.

4 Tips For Creating Video Content That Sells Your Products And Services (Fast)

Colorful video icons

51.9% of marketing professionals worldwide named video as the type of content that produces the best ROI for them than any other type of content, according to Hubspot.  

This is a remarkable statistic when it comes to using video content to effectively market your products and services.

To get the most benefit from using video content to market your products and services, all you really need to understand are some of the basics of creating good video content.

This article will provide you with 4 basic but powerful tips to help you to produce better video content to sell a lot more of your products and services.

1. Develop A Solid Creative Brief To Guide Your Video Content Creation Efforts

This creative brief will help you to get your creative ideas flowing and act as your guide throughout the video content creation process. In developing your creative brief, what you need to do is plan out the key elements of the video content you’re creating.

Your creative brief should answer such question as:

  • What market are you reaching out to?
  • What are your product/service features?
  • What are your product/service benefits?
  • What will be your content’s call to action?

Your creative brief can be as detailed or concise as you like. But just be sure to cover at least these key areas above in your creative brief for the best results.

2. Start Your Video Off With A Powerful Bang To Grab Your Viewers Attention

You only have 15 seconds to grab your viewers attention or you’ll lose them, according to YouTube. Here are three tips to help you start your video with a powerful bang:

  1. Give your viewers a preview of what’s to come: Take a quick lesson from Hollywood movies and provide your viewer with a preview of the attraction that’s coming. And intrigue them with those attractions so that they want to see how the story ends.
  2. Use the power of questions to grab your viewer:  Another powerful way to start your video is with a direct question to your viewers. For example, if your viewers are high school football quarterbacks  you could say: “what would it mean to your game if you could throw a football like Tom Brady does?”
  3. Present a problem that your video will solve: Start your video by outlining a clear and pressing problem that your market has and then present your video, and the product or service you’re marketing, as a solution to the problem your market has.

If can grab your viewers in the first 15 seconds, you can get them to watch your full video as long as you provide them some kind of value for their time investment.

And the best way to grab the attention of your viewers is to always open your video content with a powerful bang.

3. Use The Power Of Storytelling To Connect Emotionally With Your Viewers

Man holding a smartphone

Stories are a strong and emotional part of the human journey and experience. The magic and beauty of storytelling comes from telling a compelling story using a creative story structure.

Here are three basic elements that a compelling and creative story structure needs to have:

  • Characters: Characters are the core of a compelling story. And be sure to present your characters in a manner that your viewers can easily relate to by being able to walk in the shoes of your character. Too, your characters can be people, products, or services.
  • Conflict: No great story would be complete without some form of conflict. That conflict is the problems and challenges the characters in your story face. How does this conflict and challenge make your characters feel? Why does this conflict need to be resolved?
  • Resolution: How did the characters in your story resolve the problems and challenges that they faced? What was the main takeaway from the story that the characters learn from resolving the conflict? What’s moral of the story?

Develop your storytelling skills by reading good novels and carefully studying movies as well.

Study how these writers develop and use characters, develop conflict, and resolve conflict. Learn all you can about the art of storytelling from these books and movies.

Then use the storytelling skills you develop, and the magic power of the story, to more effectively market your products and services using powerful video content.

4. Make Your Video Stand On Its Own Feet Without Any Sound

Six video icons

85% percent of all Facebook videos are viewed silently without any sound. In addition, many businesses are now creating videos that can stand alone visually without using any sound at all.

And while using sound may be a key part of your video creation process, if you can create a video that people can follow without using sound, you’ll simply make your video much more effective when your sound elements are added.

Here are a few guidelines to help you:

  • Create visually stunning title pages and other visually creative video props that relate to your video subject matter to help make it easier to understand and remember.
  • Develop a text outline for your video that you intersperse with your audio to help your viewers follow your ideas.
  • In your text outline, create visual text cards for each of the main sections of your video with the key points for that section clearly outlined or bulleted.
  • Create a video swipe file and take notes anytime you watch a great video that tells a story using good visual elements.

Plus, be sure to test your visual elements by watching your video with the sound turned off. If you can clearly get the message of your video, you have done a great job with your visual elements.


To create an effective video content that helps you sell your products or services, use these four tips: develop a solid creative brief, open your video with a powerful bang, use the power of storytelling, and make your video stand on its own feet without any sound at all.

Now use these tips to create some awesome video content take advantage of the staggering results that many businesses are achieving using the powerful medium of video content to sell their products and services effectively.

Creating the content you need can be a time consuming and frustrating process. But it doesn’t have to be because I’m here to help you. Contact me today for the content you need.

7 Tips For Writing Reader-Friendly Posts For Your Company Blog

READER FRIENDLY POSTS 1Seventy-nine percent of all online readers don’t read all of any content but instead they only scan that content, according to a Nielsen study.

This fact presents a problem for your company. The problem, how do you get more of your blog content consumed by readers who only scan your blog posts?

The answer to is to write more reader-friendly blog posts.

This article will show you how to write reader-friendly blog posts to help get more of your content consumed by your readers.

1. Write In A Clear Concise Manner To Make Your Points Quickly

One way to get more of your blog posts read is to write in a clear and concise manner. Clear and concise writing involves:

  • using the active voice that’s more direct
  • eliminating needless words and redundancy
  • getting to the point in as few words as possible
  • using plain words and avoiding industry jargon

By doing these things, you’ll make your blog posts more clear, concise, and direct, which is just the kind of writing that your hurried readers will consume.

2. Use Short Paragraphs And Avoid Large Text Blocks That Scare Your Readers

Large blocks of text scare online readers. The last thing any reader of your post wants to tackle is large blocks of text in the form of massive paragraphs.

So, keep your paragraphs to four or five lines to get better consumption from your readers. Here are a few more paragraphs tips to keep in mind:

  • keep most paragraphs to two or three sentences
  • divide long paragraphs into shorter paragraphs
  • provide them only one key idea per paragraphs
  • make some paragraphs one sentence for variety

Plus, when you write shorter paragraphs, you’re adding white space to your post that makes it easier on your reader’s eyes by providing a frame for your text.

3. Write With Short Sentences To Make Your Posts Easier To Read


Your blog posts are not the place for long-winded flowery writing because you have so little time to make your point. Plus, shorter sentences are much more powerful, easier to remember, and easier to scan.

In writing sentences, you want to use the basic subject-verb structure and keep adjectives to a minimum. And try to keep most of your sentences to between 15 to 20 words.

While the majority of your sentences should be between 15 to 20 words, you should vary this occasionally for more variety. Some of your sentences could be 5 to 8 words, and some of them could be 25 to 30 words.

However, when going long on sentences, you need to avoid sentences longer than 30 words because they are harder to read, understand, and remember.

4. Develop Subheadlines That Showcase Key Information For Your Readers

A critical element of your blog posts are your subheadlines. These are the guides you create to help your readers to navigate their way through your blog posts.

Good subheadlines literally pull your reader through your blog posts by providing organized information to help them with the problem they want to solve.

Your readers should be able to scan your subheadlines of each section of your posts and know if that section is of interest to them or not.

In addition, your subheadings should be benefit-driven and offer your readers some clear benefit for them taking the time to read those particular sections.

5. Use Bullet Lists To Make Your Writing More Clear And Attractive

Bulleted lists are a great way to present multiple ideas and information in a scannable and easy to digest form.

Plus, bulleted lists add a nice visual element to your blog posts because they’re visually appealing, and they give your readers a visual break from sentence and paragraphs too.

You should always order your bulleted list in their natural order. Most information has some natural order, such as:

  • first to last
  • hard to easy
  • easy to hard

Find the natural order for the information you’re presenting in your bulleted lists and always use that natural and logical order.

6. Create Numbered Lists To Help Make Your Posts More Actionable

Numbered lists in your blog posts are in many ways similar to bulleted lists.

Like bulleted lists, they provide useful information, break up the monotony of paragraphs and sentences, and they add an element of visual appeal to your blog posts as well.

The main difference is that you should use a numbered list when you detail some sequence of steps you want your reader to take instead of just presenting information as with bullets.

Using numbered lists is an effective way to introduce actionable methods into your blog posts and increase reader engagement.

But if numbers aren’t needed to explain some sequence, then use a bulleted list instead.

7. Use Visual Images To Break Up Text And Make Your Posts More Interesting

You can use visual images in your blog posts to help readers better understand your points, improve engagement, and help keep them reading your content.

There are many different kinds of images you can use in your blog posts, such as:

  • photographs
  • vector images
  • chart & graphs
  • infographics

Many experts recommend that you use one image for every 350 words of text, which is a good rule to follow.

However, the images that you use need to be related to the content in some way and help your readers better understand the message of your blog posts.

And, of course, your images should reflect your company brand, as well as be relatively uniform in size to present a unified presentation of your blog posts.


Only a small percent of your readers will read your whole blog post that’s why being able to write reader-friendly blog posts is  so important today.

Reader friendly-blog posts are easy scan, read, and understand. This is what you want with your blog post to make them as reader-friendly as possible.

To write these kinds of posts, write clear and concise content, use short paragraphs and sentences, write good subheadlines, use bulleted and numbered lists, and use images that make your message more clear and stimulating for your readers.

Creating the content you need can be a time consuming and frustrating process. But it doesn’t have to be because I’m here to help you. Contact me today for the content you need.

5 Blog Formats That Your Content Creation Arsenal Should Have

58% percent of marketers voted “original written content” as   the most important content, outdoing images, videos, and infographics, according to Social Media Examiner.

While video is the current rage, original written content is still a critically important factor in online marketing and blogging.

In this post, you’ll learn how to produce original content using five different blog post formats that should be a part of your   blog post creation arsenal.

1. The List Post Format Is One Of The Most Popular In Use Today

The list post is one popular blog post formats in use today, and they’re very easy to write as well. Here’s how:

1. Create a headline that includes a number, such as: 7 Secrets To Finding The True Love You Desire.

2. Write an introduction providing your market with the benefits the post provides or problems it will help them avoid.

3. Structure you post in a logical order. For example, from hardest to easiest or easiest to hardest. Just be sure it has some logical order.

4. Write a conclusion that sums up the benefits the steps will provide. And connect your introduction to your conclusion in some way to create a full circle. Then end your post with a good call to action.

The list blog post format one post that will add a lot of firepower to your blog post creation arsenal. And your market will love you for them.

2. The How To Post Format Is A Classic That Remains Ever Popular

The how to post format was in use long before the Internet and is still one of the most popular post formats available. Here’s how to do them:

1. Develop a how to headline that promises some benefit to your reader that is important to them.

2. Write an introduction that lays out for your market what they can expect to take away from this posts and shows them you understand their problem and have a solution.

3. List the steps to the solution in a logical order. This order will usually start at step one and walk your reader through the process with actionable details.

4. End your post with a good conclusion summarizing what readers will get by using the advice in the post and a strong call to action.

Like the list post, this how to post format is one of those high firepower posts you should use often.

3. The Case Study Format Is Great For Showing The Value Of Your Product Or Service

The case study post is excellent for showcasing your company’s products and services in a value-driven manner.

Here’s how to structure your case studies:

1. Write a working headline for your case study. This working headline will probably be changed in your final post but you need  it to get started.

2. Write an executive summary providing an overview of the problem, how the problem was solved with your product or service, and what was achieved.

3. Outline the problem your customer or client was facing why this problem needed a solution, and what were the big challenges to solving this problem.

4. Detail in a step by step manner how your product or service solved the problem in action.

5. List the results that your product or service achieved including real numbers and percentages of improvement.

6. Conclude your case study post with some ideas on how your market can get those same results and a call to action.

Case studies are great for showing your market proof that others are using your products and services successfully. And they’ll produce a lot of sales for you.

4. The Interview Format Provides Your Market With Valuable Inside Information

Interview blog posts provide valuable inside information that your market doesn’t  normally have access to.

Here’s how to develop an interview blog post:

1. Create a good working headline for your interview post. While this headline may not final, it will help you in developing your list of interview questions.

2. Develop a good list of questions for your interview. These questions should be both open and close-ended questions.

3. Set up a recording device and record the interview for best results. But always get their permission first.

4. Do a good interview asking the questions on your list. Some questions will naturally lead to other questions so stay flexible.

5. Transcribe the interview and format your post. To format, you can put a big Q followed by the question and a big A followed by the answer to that question.

6. Write a conclusion to your post with some inspirational thoughts about your interviewee and end with a strong call to action to motivate your market.

This post is a great marketing vehicle because you can interview people who have used your product or service successfully, as well as leaders in your industry.

5. The Link Post Format Is Easy To Do And Provides Great SEO Value

The link post format, also called a roundup, is a quick and easy way to add more SEO value to your website.

By creating link posts that link to high ranking sites, you can easily improve your own sites ranking.

Plus, people love these kinds of posts because they provide dense helpful information. Here’s how to do them:

1. Write a good headline for your link post. Link posts lend himself well to list type headlines.

2. Create an introduction that tells your market what information you have and why it’s important to them.

3. Divide your links into subheadline categories. And then provide some meaty details on the links under each subhead. Then paste your link text under subheadlines.

4. Conclude your link post with a brief summary on how this information will help your market, how they can get more information, and a strong call to action.

The powerful link post will provide your website great SEO value and your market valuable information as well.


These five posts: the list post, the how to post, the case study posts, the interview post, and the link post blog formats are some high firepower tools you need in your blog post creation arsenal.

And the more firepower you have in your blog post creation arsenal, the more easily and the more often you can hit your target market successfully.

Now use the information in this post to help you produce some awesome blog posts to more effectively market your business. 

Creating the content you need can be a time consuming and frustrating process. But it doesn’t have to be because I’m here to help you. Contact me today for the content you need!

5 Secrets To Creating Compelling Content That Converts


Would you like a higher conversion rate for your content? You certainly would no doubt.

When you can write high conversions content, you’ll never want for customers or clients. Creating content that converts helps your business to prosper and grow.

In this post, you’ll learn how to write high conversion website pages, landing pages, and emails. 

1. Examine Your Product Or Service To Build A Content Framework

This content framework is the structure upon which your high converting content will be based. This framework is the features and benefits of your product or service.

To build your framework, you should start by asking and answering a number of key questions, such as:

  • What problem does this product or service solve?
  • What solution does this product or service provide?
  • What are the features of this product or service?
  • What are the benefits of this product or service?

While features are an important part of your product or service, your main focus should on the benefits you provide. Because people don’t buy features, they buy benefits and solutions.

One good way to find the benefit of a feature is read the feature then ask the question, so what? Your answer to this “so what” question will help you find the benefit of that feature.

2. See The World Through The Eyes Of Your Customers Or Clients


Step into your customers or clients world and see that world as they do. This will help you to develop empathy for them and write more targeted content.

Here’s a two-step process to help you:

1. Survey your customers’ to find out how they feel about your product or service. This can be done in person, by phone, or     by email. But you need to ask them such questions as:

  • How would you describe this product or service?
  • What questions did you have before purchasing?
  • What product or service features were important?
  • What product or service benefits were important?
  • How did this product or service help you the most

2. Create buyer personas for your products and services. These will include this kind of information on your market:

  • their average age and income
  • their occupation or profession
  • a list of the problems they face
  • a list of the solutions they want

You can get the information you need from your company sales records and your surveys to write your buyer personas.

In addition, you should give each of your buyer personas a first name. Then when writing your content, write directly to this one person only, even if you’re writing to 100,000 other people.

3. Write Killer Content That Gives You A High Conversion Rate


Writing high converting content is not about casting a magic spell on your market but about following a simple process. Here’s that process:

1. Write a headline to grab your market’s attention. To do this, take the main problem solves and the main benefit it provides. And put this info into a headline writing formula. Then write 10 to 20 headlines and use the one you feel is the best. and use the best one.

2. Write your body copy content by using a conversational tone that is simple and easy to understand. And you should also use a copywriting formula to help structure this content as well.

Here’s one classic copywriting writing formula called the PAS Formula. The PAS acronym stands for:

  • Problem: Clearly identify the problem the prospect is having.
  • Agitate: Take the problem and then magnify it may time over.
  • Solution: Give them a solution with your product or service.

Here’s a short list of great copywriting formulas that you can use to help you produce some great content.

3. Include some kind of social proof in your content to make it stronger. This social proof can be a client list, a case study, a testimonial, and so on.

4. Create Offers To Help You Get A Larger And  Faster Response

Offers are designed to help you get a more timely response from your market for your products or services. There are two basic kinds of offers:

  • offers that give extra incentives buy
  • offers that lower resistance to buying

Offers that give extra incentives to buy

Here are some examples:

  • Order Today And Get Free Shipping!
  • Free Consultant To First 100 Callers!
  • Quantities Are Limited So Act Now!
  • Free $100 Gift Card For Ordering Now!

Offers that lower resistance to buying

Here are some examples:

  • Risk-Free 30 Day Trial No Obligation!
  • Get A Full 1 Year Limited Warranty!
  • Full 90-Day Money Back Guarantee!
  • 30-Day Money Back Guarantee. No Risk!

Both of these kinds of offers will help you get a higher conversion rate for your content. And these offers are only limited by your imagination.

So, set up a swipe file and when you find compelling offers put them in this file. Then use this file as inspiration to help you create offers for your website pages, landing pages, and emails.

5. Create A Strong Call To Action To Motivate Your Market To Act

A strong call to action is critical to the conversion rate of your website pages, landing pages, and emails.

And a strong call to action is the most effective way to get your prospect to take action. Here are some examples:

  • Start Your Free Trial Now!
  • Order Your Supplies Today!
  • Don’t Delay Sign Up Today!
  • Start Your Subscription Now!

Your call to action can be a creatively designed button or just a good old fashion colored text link.

But whatever kind of call to action you use, make sure that it stands out in a contrasting manner to get easily noticed.


Creating high converting content is a skill you can master by building a content framework, looking at the world through your buyer’s eyes, writing killer content, creating great offers, and writing a strong call to action to motivate your market.

Producing this kind of content will take your marketing to a new level. And all you have to do is use these five secrets and add your own creativity to the mix.

Creating the content you need can be a time consuming and frustrating process. But it doesn’t have to be because I’m here to help you. Contact me today for the content you need!