5 Design Tips To Make Your Mobile Website Produce More Profits

Someone using a mobile device.

“In the USA, 94% of people with smartphones search for local information on their phones.

Interestingly, 77% of mobile searches occur at home or at work, places where desktop computers are…present,” says Google.

And mobile searches outpaced desktop searches in 2016 and that gap has grown each year since then.

This post will provide you with 5 design tips to help your mobile website produce more profits for your company.

1. Create A Mobile Design That’s Simple And Easy To Navigate

Minimalists artist during the 1960’s stripped down their art to its bare essence removing anything that would detract from the viewer’s experience.

And when designing your mobile website, you must learn to think like a minimalist artist. So, keep in mind that “mobile first” is about minimalism.

So when designing your mobile website there is no room clutter, your website must get right to the point of the user’s reason for being there in the first place and do it quickly.

In short, you must avoid anything that gets in the way of the user’s experience and remember that you are creating a design for a small screen so keep it clear and simple.

2. Make Sure Your Fonts And Text Are Easy On The Eyes And Readable

How many times have you went to a website on your mobile device and the text was so tiny you couldn’t even read it?

You probably bounced, didn’t you?

In mobile website design, your font and text size is an extremely critical factor in the success of your website.

So make sure you use a font that’s large enough to be easily read by users who do not have 18-year-old eyes anymore.

According to Creative Bloq, there are 10 good mobile fonts. Here are four of them:

  • Open Sans
  • Old Standard TT
  • Abril Fatface
  • PT Serif

What’s important is that every word on your mobile website can be read easily without zooming, which will put a barrier between your mobile website and users.

Also, be sure that there is good contrast between your text and background. You can use a contrast checker to measure this.

3. Avoid Pop-Ups That Frustrate Users And Can Get Your Website Penalized

A frustrated man.

You should avoid using pop-ups in your mobile website designing because many mobile device browsers don’t support pop-ups and creates a very frustrating user experience.

Plus, Google will penalize your mobile website because they want the users experience to be as seamless as possible when they provide informative content to their users.

How do you stay out of Google jail when using pop-ups on your mobile website? Here are a few tips to help you:

  • don’t use pop-ups that come up immediately or after a short period of time
  • don’t use pop-ups that must be manually closed because they should close automatically
  • don’t use a layout or design that covers up content and make the user have to scroll

Finally, if you do use pop-ups in your design, you should follow these tips to help make sure they’re mobile friendly.

4. Use Good Touchscreen Design Techniques That Are Finger Friendly

According to Google: “Touch targets include the area that responds to user input. Touch targets extend beyond the visual bounds…like an icon may appear to be 24x24dp but the padding surrounding it comprises the full 48x48dp touch target.

Consider making touch targets at least 48x48dp, separated by 8dp of space or more, to ensure balanced information density and usability.”

And many users often miss the target their aiming at when using touch screens because most users fingers, especially men’s, are larger than the target.

Here’s some advice from Smashing Magazine on the subject of touchscreen design:

  • Mobile devices and languages will change, but as long as there are touchscreens, the thumb zone will remain a critical part of design.
  • Navigational design is thumb-friendly when important links are in the easy-to-reach zone and unimportant links are in the hard-to-reach zones.
  • Cards are a powerful design asset when content and actions are thumb zone-friendly.
  • Determining swipe gesture areas becomes simpler when we consider how a person’s thumb swipes against the screen.

Smashing magazine provides some good insight into designing your mobile website for touch. This is called the “rule of thumb” which means you should design mobile for the thumb.

5. Make Sure Your Mobile Website Loads Fast Or You Will Lose Users

A rocket ship going up.

The speed that your mobile website loads have a tremendous effect on your bounce rate. And according to Google, here’s what bounce rate looks like when you page takes more than:

  • 3 seconds to load the bounce rate is 32%
  • 5 seconds to load the bounce rate is 90%
  • 6 seconds to load the bounce rate is 104%

These are some remarkable statistics that show every second counts when it comes to mobile website load speed.

Amazon estimated that a one second slow down in its page load speed would cost them $1.6 billion dollars in sales a year.

Here are a few more stats on speed:

  • one in four people abandons surfing to a website if its page takes longer than four seconds to load.
  • four in 10 people give up accessing a mobile shopping site that won’t load in just three seconds
  • fifty percent of people won’t go back to a business that kept them waiting for something

Moz recommends in an excellent post 15 things you can do to increase mobile website speed. Here are five of those things:

  • Leverage browser caching
  • Enable Keep-Alive
  • Enable gzip compression
  • Make page redirects cacheable
  • Use content delivery network

Remember, that both your mobile speed and bounce rate are two important Google ranking factors.

Conclusion

While this is not a definitive guide on mobile search design, these five tips will help you get started improving your mobile website if you’re coming up short in any of these areas.

These five tips are create a simple design, make sure your fonts and text are readable, avoid pop up at all costs, design your website for touchscreen, and make sure it loads fast.

Use these tips and you’re sure to get a lot more of those 94% of mobile searches turning up at your mobile website.

Creating the content you need can be a time consuming and frustrating process. But it doesn’t have to be because I’m here to help you. Contact me today for the content you need!

Advertisements

6 Blog Headline Formulas That Draw Readers In Droves

A scientist mixing formula

When you publish a blog post, 80% of your readers will read the headline but only 20% will actually read the full blog post, according to Hubspot.

But if you could increase the number of readers who read your post from 20% to say 25%, this would have a profound impact   on the success of your blog post.

Yes, the headline of your blog post plays a critical role in its success and headline formulas can assist you.

While these formulas were invented long before the Internet and blogging, they’ll make an excellent addition to your blog post writing arsenal.

In this post, you’ll learn six battle-tested headline formulas that will help attract more readers to your blog posts in droves.

1. The How To Formula Will Always Be A Very Big Winner

The how to formula is considered the Granddaddy of all headlines and has been around for more than 100 years.

Why has it been around so long?

That’s because it’s extremely powerful and attracts readers in droves. The structure of this formula is: How to [Blank]. Here are some examples:

  • How to Write Great Headlines That Work Like Crazy
  • How to Make Money Online With Just A Computer
  • How to Save $5,000 A Year In Insurance Costs

The beauty of this formula is that it allows you to teach your readers how to achieve their objectives. And it does this in an organized way often with step-by-step details.

2. The List Post Formula Will Simply Work Like Crazy

The list post formula is seen everywhere in major magazines   and newspapers and many other places.

And when properly written, it will attract more readers to your blog posts. The structure of this formula is: 7 Ways To [Blank].

When you offer your readers a number of ways to do something, they feel sure at least one of those ways will work for them.

Here are three examples of this formula:

  • 15 Ways To Write Better Content For Your Readers
  • 10 Creative Ways to Get More Newsletter Subscribers
  • 7 Simple Ways To Start A Profitable Online Business

This formula is seen everywhere because it works like crazy. So, be sure to use it in your blog post headlines often. You’ll be glad that you did.

3. The Secrets To Formula Will Showcase Your Expertise

A expert pointing to a chart

The secrets to headline formula allows you to showcase and share you inside industry expertise so your readers can learn and profit from that expertise.

As a result, this post will work great in positioning you as an industry expert. The structure of this formula is: The Secrets To [Blank].

Like the how to and list headline formulas, this formula is used often because it works: Here are a few examples:

  • The Secrets To Creating Effective Video Content
  • The Secrets To Protecting Your Identity From Thief
  • The Secrets To Getting Your First Home Loan

Whatever your industry or expertise, the knowledge you use daily and take for granted may look like a foreign language to your readers.

But the secret to formula will show your readers some of that industry knowledge and expertise in a clear and simple way and they’ll love your inside scoop.

4. The Warning Formula Will Stop Them In Their Tracks

The warning headline formula is another powerful way to pull readers into your blog post.

Why is that?

It’s because your readers are conditioned to use warning signs to help them get through life safely.

Like stop signs, your warning headlines operate in the same fashion. The structure of this formula is: Warning: [Blank].

When an expert like you reveals a problem or threat to your readers, they’ll most surely take that warning seriously.

Here are some examples of this formula in action:

  • Warning: Use These 5 Investments At Your Own Risk
  • Warning: These Medications Can Cause A Stroke
  • Warning: These Five Things Are Keeping Your Poor

So warn your readers in your headlines about what problems and threats the face.

And this will motivate them the read your post to avoid those problems and threats that your blog post reveals.

5. The Mistake Formula Saves Them From Serious Problems

A happy man

The mistake headline formula has proven itself to be one of the most successful in history.

Here the structure for this formula: Do You Make These 9 [Blank] Mistakes?

Maxwell Sackheim wrote an ad using this formula many years ago. The ad headline was: “Do You Make These Mistakes In English?” And this headline produced a ton of profits.

You can profit from it too as a blog post headline formula. Here are some examples of this formula at work:

  • Do You Make These 7 Mistakes When Writing Your Blog Posts?
  • Do You Make These 5 Mistakes When Marketing Your Business?
  • Do You Recognize These 9 Mistake You Make When Blogging?

The beauty of this formula is that by pointing out the mistakes your readers are making, you can set yourself up as a solution to solving those mistakes.

6. The Should Know Formula Will Inspire Their Curiosity 

When you use this formula, you grab the curiosity of your readers to get them to read your blog post.

Plus, you make your readers question their knowledge on a subject and bring out their natural curious need to know where they stand.

The structure of this formula is: What Everybody Should Know About [Blank].

Also, like the “secrets to” formula, this one will help position you as an industry expert and thought leader. Take a look at these examples:

  • What Everybody Should Know About Buying Their First Investment Property
  • What Everybody Should To Know About Health Insurance Before It’s Needed
  • What Everybody Should Know About Writing Great Blog Posts

Us this formula in your blog posts to show your expertise and make your readers consume your content to test their knowledge on that subject as well.

While you may not use this formula as often as the rest, it’s work like magic when you do to get your blog posts read.

Conclusion

Of course, there are many blog post headline formulas out there besides just the six covered in this post.

But the six formula covered here will make a good core group of go-to formulas for your blog posts particularly the first two, which are blockbusters.

So, use these six formulas often and they’ll help you attract more readers to your blog posts in droves, which is just what you want.

Creating the content you need can be a time consuming and frustrating process. But it doesn’t have to be because I’m here to help you. Contact me today for the content you need!

How To Write Meta Descriptions That Will Increase Your Click Rate

Computer writing station

Are meta descriptions important today in 2018?

Yes, Google did announce way back in 2009 that neither meta description or meta keywords are ranking factors.

So what’s going on here?

What’s happening is that while meta description and their keywords are no longer Google ranking factors, they do have a very direct impact on your click-through-rate.

Is click-through-rate a ranking factor?

Yes, click-through-rate is one serious ranking factor.

In this post, you’ll find out just what meta descriptions are, some reasons why they’re still important to SEO, and you’ll learn how to write meta descriptions that inspire clicks.

What Are The Meta Descriptions Of Your Website Pages?

Meta descriptions are a part of the HTML code of your web pages that Google uses to summarize the content of those web pages for searchers.

These meta descriptions show up in the search engine result pages (SERPs) under the blue clickable links that are your web pages title tags in the SERPs.

While your meta descriptions can be any length, Google has a 300 character limit on meta descriptions so anything longer than this will be truncated by Google and would be a waste of time to write.

These meta descriptions serve two main functions.

First, they give web searchers important information in summary form as to what a particular web page is about.

Second, if they’re good, they will persuade a web searcher, who is looking for the information that your web page provides, to click your link and visit your page to get the information they want.

A happy woman

On the other hand, Google may grab some text from some other part of your web page and use that instead of your meta description if it feels your meta description doesn’t fully represent the information on your web page.

That’s why it’s so critically important to be able to write the kind of meta descriptions that fully and accurately represent the information that you have on your web pages.

Then it has a much better chance of being used in the form you want, which gives you some element of control on how your web page will appear in the SERPs.

Why Are Meta Descriptions Still So Important To Your SEO Success?

Meta descriptions are still critically important because they are about people and how people use search engines, as well as that all-important user experience that Google values so highly.

This user experience is directly related to the click-through-rate that you get from your meta descriptions.

The higher this click rate the higher your pages will go in the search ranking and the more clicks you’ll receive as a result.

And the higher up your web pages go in the search ranking the more website visitors you’ll get that will result in a lot more leads  and sales for your company.

Good meta descriptions are a perpetual motion machine that will get you more clicks because you’re getting lots of clicks.

Plus, Google will bold the keywords in your meta description and this bold text will attract the attention of searchers.

So, your well-crafted meta descriptions help get clicks after these bolded keywords have drawn the searcher’s attention.

How Do You Write Powerful Meta Descriptions That Inspire Searchers To Click?

A laptop computer

According to Moz: “The meta description tag serves the function of advertising copy. It draws readers to a website from the SERP, and thus is a very visible and important part of search marketing.”

Yes, writing good meta descriptions  are in many ways like writing good sales copy. And this is a good way for you to view the meta descriptions that you write.

Look at your title tags as your copy headline to pull searchers in and your meta descriptions as your sales copy. Here are a few tips to help you:

  • Develop a meta description swipe file: And when you find powerful meta descriptions, make a screenshot of it and put it in your swipe file to help you craft your own meta descriptions. All professional writers have swipe files and so should you.
  • Start your meta description with an action verb: Action verbs are designed to inspire the searcher to action. So be sure to start your meta descriptions off with action verbs such as: Learn, Enjoy, Experience, and so on.
  • Use the classic problem-solution format: This classic sales format first details a problem that the searcher is having then it provides a solution to that problem in your meta description and your product or service.
  • End your meta descriptions with a call to action: After you’ve crafted your meta descriptions, be sure to end them with a strong call to action that starts with an action verb to help motivate action. And provide some benefit to the searcher for clicking the link like any good call to action.
  • Keep your meta descriptions tight and short: While you have 300 characters to work with, the average meta description today is about 230 characters. So, keep your descriptions tight and short while making them relevant  and specific to your web pages.

And like most things in life, the more you do something, providing you’re doing it the right way, the better at doing it you become. So, practice writing meta descriptions and then practice some more.

Conclusion

Even though Google announced that meta descriptions and their keywords are not ranking factors, you now know that meta descriptions are critical to click-through-rate which is a serious ranking factor.

Plus, you know what meta descriptions are and how to write them to increase your clicks and search ranking, and the more clicks you get the higher your search ranking will be.

Now, all you have to do is follow the advice in this post and you’ll be crafting powerful meta descriptions that inspire clicks and visits to your website that will help generate leads and sales for your company’s success.

Creating the content you need can be a time consuming and frustrating process. But it doesn’t have to be because I’m here to help you. Contact me today for the content you need!

4 Simple Ways To SEO Your Company For A Better Local Search Ranking

SEO in large letters.

Fifty percent of consumers who do local search on smartphones will visit a local business within one day of doing those searches.

And 18% of those local searches will lead to purchases from local companies within a day, according to Search Engine Watch.

These are two amazing statistics that underscore the need for your company to be SEO for local search and mobile friendly.

In this post, you’ll learn four simple ways that you can optimize your company so that you get a better local search ranking.

While these four optimization methods are relatively simple. They’re critically important to helping your business get found    in local search results.

1. Use Structured Data To Help Search Engines Understand Your Web Pages

What is structured data? Structured data is the HTML code that’s under the hood of your website.

And by structuring this code you’ll increase your websites SEO by helping search engines better understand your page’s content.

Structured data works hand and glove with Schema and Rich Snippets:

  • Schema is a shared markup language that you can find at Schema.org. This markup language is easily recognized by search engines and is the building blocks of structured data.
  • Rich Snippets are when search engines use the structured data on your website to display important snippets (pieces)  of information in the search results directly from your website’s pages.

The process of setting up structured data on your website is a technical affair that can be easily done by any IT expert who is proficient in that area.

But setting up and using structured data on your website can send your website’s SEO value through the roof.

2. List Your Company In Search Engine Business Listings For Incredible SEO

SEO icons and symbols.

There are two major search engine business page listings that your business must be listed in for incredible local SEO exposure.

These two business page listings are Google My Business and Bing Place For Business:

Google My Business: This awesome free service lets you easily control what people see when they search for your business online and provides a host of other benefits as well.

Bing Place For Business: Another free service that functions similar to Google’s business page listing.

Both of these business page listings provide your company with many great SEO benefits such as:

  • updating your contact information in may online directories in one place
  • providing information to prospective customers on your business and location
  • allowing you to post photos and business reviews that can enhance your company’s image
  • providing valuable statistics on such things as website traffic, views, clicks, and much more

Surprisingly, 56% of all local retailers have not even claimed their Google My Business listing despite all the benefits this business listing page provides, according to Geo Marketing.

So, be sure to claim your Google My Business and Bing Place For Business listing to boost your local SEO and local search ranking.

3. Make Sure Your NAP Is Correct So That Prospective Customers Can Find You

The Acronym NAP stands for Name, Address, and Phone Number. Your NAP is critically important to your company if you want to rank well locally and be sure prospective customers can find you.

According to Moz: “Whether you manage a single local listing or hundreds, the consistency of your NAP data across the web can either help grow your business, or serve as a barrier to customer discovery.”

Plus, many SEO professionals believe that Google, Bing, and other search engines use the NAP information in online directories to validate that your company is a real company and not some scam operation.

Because search engines use a variety of online directories to validate your business before showing it on search pages, you need to make sure it’s listed, to name a few, in such places as:

  • Superpages
  • Yelp’s pages
  • City/Search
  • Info USA

In short, you need to list your business in all of the top online business directories for a better local search ranking. And then make sure that your NAP stays up-to-date and current.

But remember that both Google My Business and Bing Place For Business helps you update your listings fast and easy across many online directories at one time.

4. Encourage Reviews From Satisfied Customers For Greater SEO Value

10 customers of a local business.

Research shows that 91 percent of people read online reviews and that 84 percent of those people trust reviews as much as a personal recommendations, according to Inc.

So, getting reviews from satisfied customers is a powerful way to help grow your company.

One of the best ways to get online reviews for your company is to simply ask for them from satisfied customers.

As a general rule, if your customer had a positive experience with your company they won’t normally leave a review unless asked.

How do you get reviews from satisfied customers?

First, anytime you get complimented from a satisfied customer by email, telephone, or in person, thank them. And then ask them to leave a review on Yelp or any other review site of their choice.

Second, anytime you know you’re provided top notch service and have a happy customer, you should reach out to them by email or telephone and ask them to leave a review.

Third, always be sure to tell your reviewers “thank you” again for their reviews after they’ve provided them.

Conclusion

Indeed, local search optimization of your company is critically important to increasing the search ranking of your company.

In this post, you learned four simple ways to help you better optimize your company for local search.

You learned why and how to use structured data, how to use the major search engine business listing pages, why your NAP must be correct for better SEO, and why and how to get customer reviews to help you build your company.

If your company is lacking in any one of these four areas, then you need to fix this situation fast because it’s critically important to the local SEO success of your company.

Creating the content you need can be a time consuming and frustrating process. But it doesn’t have to be because I’m here to help you. Contact me today for the content you need!

Why You Need To Update Your Company’s Blog Posts (And How To Do It)

A computer and writing station

Your company’s old outdated blog posts are like beautiful flowers that will wither and die if they’re not given sunshine and water.

With this sunshine and water, your blog posts will stay strong and colorful and continue producing leads and sales for your company.

The way you give your blog posts this sunshine and water so they stay vibrant and productive for your business is to update them on a regular basis.

In this post, you’ll learn why Google loves updated blog posts, how to select the best posts to update, and some easy ways to update your old blog posts as well.

Why Are Updated Blog Posts So Important To Google?

Search Engine Watch outlined in an outstanding blog post the six factors that Google uses to give your blog posts a freshness score. The first two of those freshness factors are:

  • Freshness by inception date: A web page can be given an immediate freshness score based on its publication date, which decays over time as the content becomes older.
  • Regular updates to content: Google scores ‘fresh content’ that’s updated regularly in a different way to a news article that doesn’t change.

As you can see, the first factor of this freshness score is based on the date that your blog posts was created.

Then when your blog posts start to grow older, this freshness score  goes down. And in Google’s eyes, your old blog posts becomes just pale gray flowers, not the vibrant and colorful flowers that they once were.

Next, when Google makes its decision on the freshness of your blog posts, they will take a long look at how often your blog posts have been updated.

Businessman looking at a chart.

So, by regularly updating and republishing your old blog posts, you’ll receive a higher freshness score from Google. In addition, when you regularly update your old blog posts, you can also:

  • remove old and expired links
  • add new more accurate data
  • add new and better images
  • improve the SEO value of posts

Plus, because of the long-term SEO value of blogging, your old post could be found and read at anytime.

And do you really want your blog posts to present outdated and obsolete information? Of course not. This would cause your business to be seen in a very negative light.

How Do You Select the Best Blog Posts For You To Update?

In selecting the blog posts you’d like to update, you should always stay with your proven winners.

So, start by taking a long hard look at your blog post metrics and study, for example, things like:

  • inbound links
  • traffic generated
  • leads generated
  • social shares

Of course, the specific metrics you’ll use will be based on the metrics you’re currently monitoring. But after you’ve reviewed your blog post metrics then do this:

First, make a list of your top performing posts based on metrics you’re monitoring. These are your proven winner and should get most of your time and attention.

Second, make a list of your blog posts that are performing fairly good but not as good as your top performers.

Now, focus most of your updating efforts on your top performing posts first and then your good performers second.

What about your poorly performing posts?

Once you’ve updated your best posts and the good ones, then you can devote some time to the poor performers to see if you can get them to perform better.

Or, if they’re just too obsolete and underperforming then simply get rid of them and don’t waste your time.

How To Update Your Old Blog Posts To Keep Them Fresh And Productive

A computer and writing setup.

Here are five easy ways to update your outdated posts and give them sunshine and water so they continue to be vibrant and productive:

  • Deep link your old posts to new posts you’ve created that are relevant to the anchor text in the old posts you’re updating because Google likes deep linked posts and it’s a ranking factor.
  • Make your outdated posts longer if they’re on the short side. Google likes longer content and you should aim for a post length of at least 1,000. And increasing their length will increase their SEO value.
  • Change the title of your blog posts to make it more SEO friendly. But if you change the title of your blog posts, use the same keywords and keep the posts URL the same because they are proven winner that get clicks.
  • Add new images to your post to improve and enhance its design and visual appeal. In short, make it a more beautiful beautiful flower by adding new sunny images with new alt tags and descriptions.
  • Update old outdated information in your posts with new current information, data, and statistics. Information and statistics change at a fast rate. So, it’s critically important that you keep these elements of your posts current and up-to-date.

Finally, republish you updated posts changing its publishing date to the current date that you’re republishing it on.

Each blogging platform is different, so you’ll have to find out how to change the publishing date on the blogging platform you use.

Also, add an editor’s note somewhere in your updated posts basically saying: That this post was updated (new date) and was originally published (old date).

Conclusion

Now you know why you need to update your company’s old blog posts, how to select the best blog posts for updating, and some simple ways to update your old outdated posts.

So, don’t let your old outdated blog posts wither on their stems starving for sunshine and water.

Instead, give your old outdated blog posts the sunshine and water they need by updating them regularly so that they stay vibrant and colorful for your company’s blogging success.

Creating the content you need can be a time consuming and frustrating process. But it doesn’t have to be because I’m here to help you. Contact me today for the content you need!

3 Easy Ways To Repurpose Your Blog Posts For A Better ROI

Multi Media Icons

Would you open a window and then start throwing money out of that window? More than likely you wouldn’t.

But, in essence, this is exactly what you’re doing if you are not repurposing your blog posts into other formats.

In addition, you can also reach new markets by repurposing your blog because some of the people in those markets may prefer to watch or listen to your blog post as a video or podcast rather than as written content.

And the process of repurposing your blog posts will save you a ton of time and energy, as well as giving you more marketing muscle from each blog post you create.

You’ve made an investment in the creation of your blog posts. So, why not capitalize on that investment for a much greater return? Here are three easy ways to do this:

1. Turn Your Blog Posts Into E-books To Generate A Massive Amount of Leads

One simple but effective way to repurpose your blog posts is to turn them into ebooks. You may have heard that ebooks are dead in 2018 but don’t believe this for one minute.

Many companies are using ebooks very effectively as lead generating magnet.

One company that does this exceptionally well is HubSpot. They have an awesome library of ebooks that they use to generate a ton of leads for their sales funnels.

Man standing on books

To turn your blog post into ebooks, take these steps:

1. Select your best performing posts for repurposing into e-books because they are already proven winners.

2. Use your post as your ebook outline and expand and update the material in each section for your ebook.

3. Format your ebook in PDF form and add your table of contents and your charts and graphs.

4. Create a cover for your ebooks using a professional designer that you can find on Upwork at a reasonable rate.

In addition, to using your ebooks to generation a massive amount of leads, you can also use them as a direct profit center, and as a way to showcase your industry expertise and authority to help gain new business.

2. Turn Your Blog Posts Into Video Content To Capitalize On This Hot Trend

Video content is currently one of the fastest growing content mediums in existence. Plus, it’s one of the most effective marketing content types available.

Here are some remarkable video statistics:

  • 83% of businesses using video say it gives a good ROI
  • 97% say it helps users understand their business better
  • 94% of businesses see video as an effective tool
  • 81% of businesses saw an increase in sales

One reason for video contents effectiveness is because it’s a more intimate and personal nature.

And you can easily turn your blog posts into video content that you can embed into your blog posts and market your business on places like YouTube and Facebook.

Here’s all you really need to get started now:

  • a good quality smartphone to record
  • a tripod to hold smartphone steady
  • a good lavalier microphone to record
  • a very good interior lighting system

Using these simple low-cost items, you can actually produce some really great video content for your business.

The first key to producing a great video is your script. Your script will be based on your blog posts. But you don’t want to just read your blog posts to do your video.

While you should develop and learn a full script, your delivery script should be just a bullet outline that you can improvise on as you record your video. This will make your video sound more natural and personal.

3. Turn Your Blog Posts Into Podcasts So Your Readers Can Listen To Your Content

A man thinking about podcasting

Podcasting rate of growth has increased for the past few years. Respondents reported $119M in revenue for 2016, and it expects 2017 to bring in $220M, an 85% year over year increase, according to a study by Interactive Advertising Bureau.  

Like video content, podcasting has exploded onto the content scene. Here are a few statistics on podcasting as a powerful new marketing medium:

  • 112 million Americans have listened to a podcast
  • 67 million Americans listen to podcasts monthly
  • 42 million Americans listen to podcasts weekly
  • 52 percent of podcasts are listened to at home

Many of your best blog posts can be easily turned into podcasts.

In fact, all you really need to start podcasting today is a good lavalier microphone, some editing software like Audacity, and a podcasting host like SoundCloud or Google Play.

And many of your best blog posts can be easily turned into podcasts. Here are some tips to help you with your podcasting:

  • optimize your podcast titles and descriptions
  • send your podcast to feeds such as iTunes
  • embed your podcasts into your blog posts
  • use a bulleted script to sound more natural

Too, remember, you do not have to go through all the effort and expense of producing a regular podcast show to use this marketing method for your business.

There’s no need to do this at all.

You can simply just share your podcast with your regular readers by embedding to them in your posts and sharing  them on the social media channels you use.

And many of the people who find your podcasts in various feeds like iTunes will become regular readers of your blog. So, you’ll find new markets and audiences from your podcasting efforts.

Conclusion

Repurposing your best blog posts are a great way for you to capitalize on the investment you’ve made in your blog posts.

And three easy ways to do this are to turn your best blog posts in ebooks, video content, and podcasts, which will allow you to break into new markets because some people would rather watch or listen to your content than read it.

So, stop throwing your money out of an open window by not repurposing your blog posts. And get started using these three easy and effective ways of repurposing your blog posts today to get a greater return on your investment.

Creating the content you need can be a time consuming and frustrating process. But it doesn’t have to be because I’m here to help you. Contact me today for the content you need. 

5 Secrets To Become A More Productive Blog Post Writer (Today)

Writing Station

Would you like to be able to write much better blog posts in a lot less time?

What would it mean to your success if you could quickly learn some writing secrets to make you a much more productive blog post writer now?

Would you read a blog post that gives you some secrets to help you quickly become a faster and better blog post writer?

In this post, you’ll learn five secrets that will help to make you a more productive blog post writer. And this will also help you get the most from your time and most valuable asset.

1. Learn How To Type Faster To Produce More Blog Posts In Less Time

One of the easiest and most effective ways to become a more productive blog post writer is to increase your typing speed.

The typical computer user types at a rate of about 35 wpm. This means that if you’re the typical computer users, you should be able to type a 1,005 word blog post in 30 minutes.

Now, what if you learned how to type at a rate of 50 wpm, which is an increase over the average rate of 15 wpm, you could type this same 1,005 word blog post in about 20 minutes. This would save you 10 minutes of typing time for each 1,005 word blog post you write.

In short, the more words per minute you can type, the less time you’ll spend typing. Plus, there are many online resources that can help you increase your typing speed. So, start increasing your typing speed today.

2. Set a Time Limit On Each Blog Post You Write And Stay Within That Limit

A writing work station

When you don’t set a time limit for each blog post you write, that post will probably take you much longer to write than it really should. And you’ll simply finish it whenever you want.

This is because the time you spend writing that blog post will take up the time you have available to finish it, according to Parkinson’s law.

So, to get the best blog post production for your invested time, it’s critical that you set a time limit for each blog post you write. So, as you go through your production process, record how long each step in that process takes.

Then you should look at each process step and figure out how you can streamline that process, and you should assign each process step a time limit for its completion.

Doing this will ignite a fire under your blog post production and make you a positively productive blog post writer as well

3. Don’t Let Perfectionism Make You A Less Productive Blog Post Writer

There is nothing perfect in this world. There is no perfect writing.  And there are no perfect writers because all are human and make human errors.

What are some of the signs that perfectionism is making you a less productive writer? Here are a few:

  • you lack confidence in your writing skills
  • you think your writing is not good enough
  • you just can’t stop editing your work
  • you have a fear of publishing your work

If these things sound familiar, you’re more than likely suffering from the need to be perfect in your writing.

While this is not to say that you should turn out substandard work, you need to set your own writing standards and when you meet those standards publish your work.

No matter how good your writing is you’ll always have critics. But you’ll also have all those readers of your writing who will only respond to you and your unique writing style.

4. Develop Your Own Writing Processes For Greater Blog Post Production

A Writer Editing

If you don’t have a documented writing process, the quality of your writing will be up and down. However, when you do have documented writing process in place, the overall quality of your writing will be much higher.

Your writing style and processes are unique to you. So, how do you develop your own unique writing process?

First, you have to do a careful analysis of each step that you go through in your blog post writing process. This review will look at such things as:

  • coming up with a blog post idea
  • writing headlines for your idea
  • writing an outline for the idea
  • typing your outlined rough draft
  • editing and polishing your draft

Next, put these basic processes in writing so that you have a step-by-step guide for your whole blog post writing process. 

If you do this, you’ll never stare at a blank page again because   all you’ll have to do is follow your process.

5. Do Your Processes In Batches For Mind-Blowing Blog Post Production

What is process batching? This means that you should do more than one process thing at a time when writing your blog posts.

For example, rather than writing one blog post headline, write headlines for 5 different blog posts at one time. Or, instead of outlining one blog post, write outlines for 5 blog posts at one time, and so on.

To effectively batch your blog post writing processes, look at each task that you do in your writing process, such as finding ideas, outlining blog posts ideas, researching blog post ideas, and so on.

Then start doing these process in batches to make you a much more positively productive writer.

This will let you get into a zone for each process, rather than switching back and forth between processes that will cost you a loss of focus and a lot of lost time. So, start batching your writing processes today for more productive blog post writing.

Conclusion

To become a more productive blog writer you should, learn to type faster, set a time limit for each post, get over the need to be a perfect writer, develop your unique writing process, and do your writing processes in batches.

If you follow these five blog post production secrets, you’ll be a much more positively productive blog post writer.

And you’ll also conserve a ton of your most valuable asset, which is your precious and limited time. So, get started now using these five secrets to become a more productive blog post writer.

Creating the content you need can be a time consuming and frustrating process. But it doesn’t have to be because I’m here to help you. Contact me today for the content you need.